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U.S. remains leader in casual game ad spending | Mintegral – VentureBeat.com
A new report by Mintegral finds that “the US gaming market continues to be a powerhouse” when it comes to ad spending in casual games. The report looks at several metrics to provide current insight into the ever-changing trends in gaming advertisement.
Franchise director Tymon Smektala discusses the benefits of producing smaller standalone projects like Dying Light: The Beast. Not only do smaller projects take less time and money to produce, but players find these games easier to work into their busy schedules.
CD Projekt sees an 88.7% increase in net profit in 2024, with sales up 30.7%. Cyberpunk 2077 and Phantom Liberty fans will be eager to know that a new installment for the franchise is in the works along with the next iterations of the Witcher saga.
How Rec Room reduced toxicity in player voice chat by 70% – VentureBeat.com
Mark Frumkin of Rec Room discusses the road to reducing toxicity and the information gathered from a yearlong study on effective ways to handle toxic players. Real-time penalties and using AI voice moderation showed a significant impact on improving overall safety within the players’ environment.
